Messages On-Hold and Co-op Advertising

Websites do it all the time! So why can’t businesses offset costs by generating sponsorships from the representation of vendors in their on-hold message productions?!

Although on-hold messages predate the explosion of Internet commerce by several years, many companies who play messages on-hold have never even thought about this opportunity. True, it won’t work for every company, or even every type of business. But there are companies taking advantage of sponsorship or co-op advertising programs that, in some cases go well beyond the point of just covering costs, especially when the messages are updated more frequently. Changing messages out on a monthly or quarterly basis allows more vendors or manufacturers to be involved as sponsors. It also allows them more control over content, as well as the ability to target promotional campaigns on new products or to help move existing inventory.