Thursday, June 10, 2010

Hold Messages "Do Justice" to Your Law Practice!

More legal practices are taking advantage of the power of messages on-hold than ever before. And knowing what callers to your law firm really want to hear when on-hold can help you secure them as clients. As English essayist Charles Lamb once wrote, “He is no lawyer who cannot take two sides.” To paraphrase Lamb in more modern terms: get inside the head of the opposing side; learn how they think. Then you’ll be more equipped to predict their next move, and to arm yourself with the most effective counter-strategies. No, callers to your law office are NOT your opponents. But having a sense of what they’re anticipating when they dial your number can go a long way toward your success in gaining their business.

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